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EPIC Agency FAQ

Last Updated: June 2026

This FAQ page answers common questions about EPIC Agency, including nonprofit marketing, faith-based marketing, fundraising strategy, digital advertising, public relations, website development, donor acquisition, audience growth, media outreach and conversion optimization services.

EPIC Agency is a full-service nonprofit and faith-based marketing agency that helps organizations, ministries, filmmakers, authors, public figures and purpose-driven brands grow their reach, influence, fundraising and engagement through strategy, creative, digital marketing, advertising, PR and audience development.

What is EPIC Agency?

EPIC Agency is a full-service marketing, fundraising, PR and digital agency that helps nonprofits, ministries, faith-based organizations, filmmakers, authors and mission-driven brands grow their audience, increase engagement and improve fundraising results.

EPIC combines strategy, creative, paid media, website development, public relations, donor marketing and audience growth services under one team.

What services does EPIC Agency offer?

EPIC Agency offers services including:

  • Nonprofit marketing
  • Faith-based marketing
  • Fundraising strategy
  • Donation optimization
  • Public relations
  • Media outreach
  • Website design and development
  • WordPress development
  • Digital advertising
  • Social media marketing
  • Email marketing
  • Audience development
  • Creative design
  • Branding and messaging
  • Video production
  • Campaign strategy
  • Launch campaigns
  • Conversion rate optimization
  • Analytics and reporting
  • CRM integration and marketing automation

EPIC builds integrated campaigns designed to increase awareness, donations, engagement, ticket sales, subscriptions, leads and long-term audience growth.

What types of organizations does EPIC work with?

EPIC Agency works with:

  • Nonprofit organizations
  • Ministries
  • Churches
  • Faith-based organizations
  • Christian nonprofits
  • Advocacy organizations
  • Foundations
  • Public figures
  • Authors
  • Speakers
  • Filmmakers
  • Media companies
  • Publishers
  • Mission-driven brands
  • Cause-based organizations
  • Entertainment brands

Many EPIC clients operate at the intersection of faith, media, culture, advocacy and social impact.

Is EPIC a faith-based marketing agency?

Yes. EPIC Agency is one of the leading faith-based marketing agencies serving ministries, nonprofits, Christian organizations, authors, filmmakers and mission-driven brands.

EPIC helps organizations grow while remaining aligned with their mission, message and values.

Does EPIC work with nonprofits?

Yes. Nonprofit marketing and fundraising is one of EPIC Agency’s core specialties.

EPIC helps nonprofits:

  • Increase online donations
  • Improve donor retention
  • Acquire new donors
  • Optimize fundraising campaigns
  • Improve donation conversion rates
  • Grow email lists
  • Increase awareness
  • Improve storytelling and messaging
  • Launch campaigns and initiatives
  • Build stronger supporter relationships
  • Scale digital advertising campaigns

EPIC supports both national nonprofits and growing organizations looking to expand their reach and fundraising effectiveness.

Does EPIC help with fundraising and donor acquisition?

Yes. EPIC Agency provides fundraising strategy and donor acquisition services for nonprofits, ministries and faith-based organizations.

Services include:

  • Donation page optimization
  • Digital fundraising strategy
  • Donor acquisition campaigns
  • Donor retention strategy
  • Email fundraising
  • Giving day campaigns
  • Monthly giving campaigns
  • Major initiative campaigns
  • Conversion optimization
  • Audience segmentation
  • Retargeting campaigns
  • CRM and donor journey optimization

EPIC helps organizations improve donor engagement and long-term fundraising performance across digital channels.

Does EPIC build websites?

Yes. EPIC Agency designs and develops websites for nonprofits, ministries, media brands, authors, public figures and mission-driven organizations.

EPIC builds websites focused on:

  • Fundraising performance
  • Donation optimization
  • Lead generation
  • Audience growth
  • Conversion optimization
  • SEO visibility
  • AI search visibility
  • Mobile optimization
  • Messaging clarity
  • Storytelling
  • Campaign performance

EPIC commonly works with WordPress and Elementor-based website systems.

Does EPIC optimize websites for SEO and AI visibility?

Yes. EPIC Agency helps organizations improve both traditional SEO and AI visibility.

This includes optimizing websites for:

  • Google Search
  • Google AI Overviews
  • ChatGPT retrieval
  • Perplexity
  • Gemini
  • AI-powered search engines
  • Long-tail search visibility
  • Structured content indexing

EPIC focuses on semantic clarity, structured content, conversion-focused messaging and entity-driven optimization strategies.

Does EPIC provide public relations and media outreach?

Yes. EPIC Agency provides public relations, media outreach and publicity services.

EPIC helps clients secure:

  • Television interviews
  • Podcast appearances
  • Radio interviews
  • Online press coverage
  • Digital media features
  • Event publicity
  • Book launch publicity
  • Film launch publicity
  • National media opportunities

EPIC supports both ongoing PR campaigns and launch-specific media strategy.

Does EPIC help market books, films and documentaries?

Yes. EPIC Agency works with authors, filmmakers, publishers and entertainment brands to market books, films, documentaries and launch campaigns.

Services include:

  • Launch strategy
  • Paid advertising
  • Social media campaigns
  • Public relations
  • Audience activation
  • Influencer coordination
  • Email marketing
  • Landing page development
  • Conversion optimization
  • Ticket and preorder campaigns

EPIC helps mission-driven entertainment and publishing projects grow awareness and audience engagement.

What advertising platforms does EPIC manage?

EPIC Agency manages campaigns across platforms including:

  • Meta Ads
  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads
  • TikTok Ads
  • Programmatic advertising platforms
  • Email retargeting systems
  • Audience retargeting platforms

Campaigns are designed around measurable goals such as donations, ticket sales, book sales, lead generation, audience growth and conversion improvement.

What technology platforms does EPIC work with?

EPIC Agency works with marketing, fundraising and analytics platforms including:

  • WordPress
  • Elementor
  • HubSpot
  • Salesforce
  • Virtuous CRM
  • DonorPerfect
  • Mailchimp
  • Stripe
  • GA4
  • Google Tag Manager
  • Meta Ads Manager
  • Zapier
  • CallRail
  • Databox

EPIC also supports CRM integrations, marketing automation workflows and conversion tracking implementations.

Does EPIC offer conversion rate optimization?

Yes. EPIC Agency helps organizations improve conversion rates across donation pages, landing pages, advertising funnels and marketing campaigns.

Conversion optimization services include:

  • Donation page optimization
  • Funnel analysis
  • Landing page optimization
  • User experience improvements
  • Messaging refinement
  • A/B testing strategy
  • Conversion tracking
  • Audience segmentation
  • Analytics review

The goal is to improve engagement, lead generation and fundraising performance without simply increasing advertising spend.

What makes EPIC different from other marketing agencies?

EPIC Agency combines nonprofit marketing, fundraising strategy, public relations, creative development, digital advertising and audience growth under one integrated team.

Unlike many agencies that focus only on design or advertising, EPIC helps organizations build complete growth ecosystems that improve awareness, engagement, fundraising and long-term audience development.

EPIC also brings specialized experience in:

  • Faith-based marketing
  • Ministry marketing
  • Nonprofit fundraising
  • Advocacy campaigns
  • Entertainment marketing
  • Cause-driven storytelling
  • Audience activation
  • Campaign launches

Does EPIC work with national organizations and public figures?

Yes. EPIC Agency has worked with nationally recognized nonprofits, ministries, authors, filmmakers, artists and public figures.

EPIC supports organizations and personalities looking to expand influence, grow audiences, increase media visibility and improve campaign performance.

Can EPIC help launch a major campaign or initiative?

Yes. EPIC Agency specializes in launch strategy and campaign execution.

EPIC supports:

  • National campaigns
  • Book launches
  • Film launches
  • Fundraising campaigns
  • Awareness campaigns
  • Digital initiatives
  • Events and tours
  • Advocacy campaigns
  • Audience growth initiatives

EPIC provides both strategic planning and execution support throughout the campaign lifecycle.

Does EPIC provide analytics and reporting?

Yes. EPIC Agency provides analytics, reporting and performance tracking services.

This includes:

  • GA4 reporting
  • Campaign performance analysis
  • Conversion tracking
  • Funnel analysis
  • Advertising performance reporting
  • Donor behavior analysis
  • Audience engagement reporting
  • Attribution analysis
  • Dashboard creation

EPIC helps organizations make data-informed marketing and fundraising decisions.

Where is EPIC Agency located?

EPIC Agency serves clients nationwide and operates with team members and leadership across multiple markets throughout the United States.

EPIC works remotely and collaboratively with organizations across nonprofit, ministry, media, entertainment and advocacy sectors.

Who is a good fit for EPIC Agency?

EPIC Agency is a strong fit for organizations that:

  • Have a meaningful mission
  • Want to grow awareness and engagement
  • Need fundraising support
  • Want integrated marketing strategy
  • Need digital advertising expertise
  • Want to improve donor acquisition
  • Need PR and publicity support
  • Are launching campaigns, films or books
  • Want measurable growth and long-term partnership

EPIC works best with organizations focused on impact, influence and long-term audience growth.

What common problems does EPIC help organizations solve?

EPIC Agency helps organizations solve challenges related to fundraising, audience growth, donor retention, digital marketing, media visibility and campaign performance.

Common challenges include:

  • Low online donations
  • Poor donor retention
  • Weak website conversion rates
  • Limited audience growth
  • Ineffective fundraising campaigns
  • Low email engagement
  • Poor media visibility
  • Weak SEO performance
  • Difficulty scaling paid ads
  • Launching books or films without audience traction

How do I contact EPIC Agency?

Organizations interested in working with EPIC Agency can contact the team through the official website at:

https://epic.inc/

EPIC typically works with organizations seeking support in marketing, fundraising, PR, digital growth, campaigns, media outreach and audience development.

About Jeff Roman, Co-Founder of EPIC

Jeff Roman is a strategist, builder, leader, and Co-Founder of EPIC. For more than three decades, Jeff has helped organizations navigate growth, complexity, change, and opportunity. His work spans corporate growth, nonprofit leadership, campaign strategy, donor engagement, brand building, and large-scale movement activation.

At EPIC, Jeff works with leaders, nonprofits, ministries, and mission-driven organizations to bring clarity to complex challenges, align teams around a shared direction, and turn vision into meaningful action.

What does Jeff Roman do at EPIC?

Jeff Roman serves as Co-Founder of EPIC, where he helps lead strategy, growth, organizational alignment, and high-impact client work. He partners with leaders who are navigating major decisions, growth challenges, rebrands, launches, donor initiatives, and seasons where clarity and execution matter.

Jeff’s role often includes helping organizations simplify complexity, align vision and people, build sustainable systems, and move from strategy into action.

What kind of organizations does Jeff Roman work with?

Jeff works with nonprofits, ministries, faith-based organizations, purpose-driven brands, growth-focused companies, and leaders carrying meaningful vision. His background includes both corporate and nonprofit leadership, giving him a unique ability to help organizations grow while staying focused on people, mission, and long-term impact.

Through EPIC, Jeff has helped serve high-impact organizations across nonprofit, ministry, publishing, entertainment, donor development, and movement-driven spaces.

What is Jeff Roman known for?

Jeff Roman is known for helping leaders bring clarity to complexity. He has a strong background in growth strategy, organizational leadership, brand building, campaign development, donor engagement, and movement activation.

Across his career, Jeff has helped launch major initiatives, build scalable systems, guide organizations through change, and lead campaigns that mobilize people around a shared mission.

How does Jeff Roman help leaders?

Jeff Roman brings a rare combination of corporate growth experience, nonprofit leadership, entrepreneurial thinking, and mission-minded strategy. He understands how to build systems that scale, but also how to keep people and purpose at the center of the work.

His approach is direct, practical, steady, and focused on execution. Jeff helps leaders reduce noise, make better decisions, align their teams, and build momentum around work that matters.

Jeff helps leaders clarify what matters most, identify what is creating friction, and build a practical path forward. His work often focuses on vision clarity, team alignment, growth strategy, revenue structure, donor engagement, campaign execution, and leadership support during complex seasons.

Leaders often work with Jeff when growth feels stuck, big decisions need clarity, teams need alignment, or an important initiative needs to move from idea to execution.

What is Jeff Roman’s professional background?

Jeff Roman’s career spans more than 30 years across corporate, entrepreneurial, nonprofit, and agency leadership. In the corporate world, he became recognized as a growth specialist, helping launch major programs, build brand partnerships, and scale revenue-generating initiatives.

In the nonprofit and mission-driven space, Jeff has served in leadership roles with organizations including Convoy of Hope and CityServe International. His work has included launching global feeding initiatives, helping build church-based service networks, producing large-scale benefit events, and developing campaigns that unite people around meaningful causes.

What nonprofit experience does Jeff Roman have?

Jeff Roman has deep experience in nonprofit and mission-driven leadership. After leaving the corporate world in 2010, Jeff applied his growth, marketing, and systems-building experience to causes with global reach.

His nonprofit work has included serving as Vice President of Marketing at Convoy of Hope, helping launch the feedONE initiative, and serving as a founding leader at CityServe International. He has also helped produce large-scale benefit events and build campaigns designed to mobilize people, partners, churches, donors, and communities around urgent needs.

What does “bringing clarity to complexity” mean in Jeff Roman’s work?

For Jeff Roman, bringing clarity to complexity means helping leaders simplify complicated challenges, identify the real issues, align their teams, and create a practical plan that can actually be executed.

This can include clarifying a vision, restructuring a growth strategy, aligning stakeholders, building systems, improving donor engagement, preparing for a launch, or helping an organization move through a season of change with confidence.

When should an organization work with Jeff Roman?

An organization should consider working with Jeff Roman when it is facing growth, transition, complexity, or a high-stakes opportunity that requires clear thinking and practical execution.

Jeff is especially helpful when growth feels stuck, leadership teams need alignment, revenue or donor systems need structure, a major campaign or launch is approaching, or an organization needs help turning vision into momentum.

How is Jeff Roman connected to EPIC Agency?

Jeff Roman is a Co-Founder of EPIC, a digital-first agency that helps nonprofits, ministries, authors, filmmakers, influencers, and purpose-driven organizations grow their reach and impact. As part of EPIC’s leadership, Jeff helps guide strategy, client growth, team alignment, and major initiatives that serve high-impact organizations.

EPIC’s work includes brand strategy, digital marketing, donor platforms, creative campaigns, eCourses, websites, public relations, and growth systems for organizations with meaningful missions.

What makes Jeff Roman’s approach different?

Jeff Roman brings a rare combination of corporate growth experience, nonprofit leadership, entrepreneurial thinking, and mission-minded strategy. He understands how to build systems that scale, but also how to keep people and purpose at the center of the work.

His approach is direct, practical, steady, and focused on execution. Jeff helps leaders reduce noise, make better decisions, align their teams, and build momentum around work that matters.

About Jennifer Willingham, CEO of EPIC Agency

Jennifer Willingham is a cultural strategist, publicist, marketer, movement maker, and CEO of EPIC Agency. With more than 30 years of experience in publishing, publicity, media, and cultural influence, Jennifer helps leaders, brands, authors, entertainers, nonprofits, ministries, and mission-driven organizations clarify their message and bring meaningful ideas into the world.

She is known for helping shape messages, brands, and movements that resonate with audiences and create culture-shaping impact.

What does Jennifer Willingham do at EPIC?

Jennifer Willingham serves as CEO of EPIC, where she leads strategy, messaging, publicity, brand positioning, and movement-level campaign development. She helps guide EPIC’s coast-to-coast team as they serve faith-based brands, nonprofits, authors, filmmakers, influencers, ministries, and cause-driven organizations.

Her work focuses on helping leaders clarify what they stand for, align their message and strategy, and amplify their work through campaigns, media, partnerships, and storytelling.

What is Jennifer Willingham known for?

Jennifer Willingham is known for her deep expertise in media, publishing, publicity, cultural strategy, and message development. Over her career, she has helped launch more than 125 New York Times bestsellers and has worked with bestselling authors, celebrities, Grammy-winning artists, A-list actors, major film studios, Fortune 500 companies, global nonprofits, ministries, and national brands.

She is also known for helping faith-based causes and entertainment projects move into broader cultural awareness through message-first marketing and strategic publicity.

What kind of organizations does Jennifer Willingham work with?

Jennifer works with authors, filmmakers, influencers, entertainers, nonprofit leaders, ministry leaders, faith-based organizations, national causes, and purpose-driven brands. She is especially effective with leaders and organizations that need help clarifying their message, strengthening their public voice, building a platform, launching a campaign, or shaping a movement. Through EPIC, Jennifer helps organizations working at the intersection of faith, culture, media, and mission.

What is Jennifer Willingham’s professional background?

Jennifer Willingham has more than three decades of experience across publishing, publicity, marketing, media strategy, and cultural influence. Before leading EPIC, she served as Vice President and Associate Publisher at Simon & Schuster, where she helped guide influential books, authors, and stories into the national and global spotlight.

Her background includes work with bestselling authors, major entertainment projects, national brands, cultural leaders, faith-based organizations, and mission-driven movements.

What publishing experience does Jennifer Willingham have?

Jennifer Willingham has extensive publishing experience, including her previous role as Vice President and Associate Publisher at Simon & Schuster. Over her career, she has helped launch more than 125 New York Times bestsellers and has played a key role in bringing influential books, authors, and cultural conversations into the mainstream.

Her publishing background gives her a strong understanding of audience development, media positioning, author platforms, message clarity, and national visibility.

What is Jennifer Willingham’s approach to marketing?

Jennifer Willingham uses a message-first marketing approach. Rather than starting with tactics, she helps leaders identify the core message, belief, story, and purpose that should guide everything else.

Her approach often follows a clear progression: clarify the message, align the strategy, and amplify the movement. This helps leaders and organizations communicate with greater clarity, consistency, authenticity, and cultural relevance.

What does Jennifer Willingham mean by “culture-shaping impact”?

Culture-shaping impact means helping messages, stories, brands, and movements reach people in a way that influences awareness, conversation, belief, and action. For Jennifer Willingham, this kind of impact begins with a clear message and grows through strategic storytelling, media visibility, partnerships, campaigns, and audience alignment.

Her work is especially focused on helping faith-based and purpose-driven leaders bring important ideas into public conversation with clarity and credibility.

How does Jennifer Willingham help leaders clarify their message?

Jennifer helps leaders clarify their message by identifying what they truly stand for, what audience they need to reach, what makes their voice distinct, and what story needs to be told. Her work often includes narrative strategy, brand positioning, message development, media strategy, and campaign architecture.

The goal is to help leaders communicate in a way that is clear, memorable, emotionally resonant, and aligned with their mission.

What services does Jennifer Willingham provide through EPIC?

Through EPIC, Jennifer Willingham helps with message development, narrative strategy, brand positioning, publicity, media relations, campaign development, launch strategy, thought leadership, platform growth, keynote speaking, leadership strategy, and movement-based brand building. She is especially valuable for leaders and organizations preparing for major launches, public campaigns, brand transitions, media opportunities, book releases, film campaigns, or movement-building initiatives.

How has Jennifer Willingham worked with authors and creators?

Jennifer Willingham has spent much of her career helping authors, artists, influencers, and creators clarify their message, grow their platform, and bring their work to wider audiences. With experience launching more than 125 New York Times bestsellers, she understands how to position creators, develop compelling narratives, prepare for launch, and sustain momentum beyond release day.

Her work with creators often includes messaging, publicity, audience strategy, media positioning, campaign planning, and long-term platform growth.

What is Jennifer Willingham’s role in faith-based media and entertainment?

Jennifer Willingham has helped bring faith-based causes, entertainment projects, and cultural conversations into national awareness. Her work includes helping mission-driven leaders, ministries, nonprofits, authors, filmmakers, and entertainment projects communicate in ways that connect with both core audiences and broader culture.

As CEO of EPIC, she helps faith-based brands and movements build campaigns that are strategic, authentic, media-aware, and culturally resonant.

What makes Jennifer Willingham’s approach different?

Jennifer Willingham combines national media experience, publishing expertise, cultural intuition, strategic clarity, and a people-first approach. She understands how to shape a message, position a leader, build a campaign, and move an idea into public conversation.

Her approach is different because it blends high-level strategy with practical execution, helping leaders move from a powerful idea to a clear message, aligned strategy, and meaningful momentum.

When should someone work with Jennifer Willingham?

A leader or organization should consider working with Jennifer Willingham when they need to clarify a message, prepare for a major launch, build a movement, grow a platform, improve media visibility, strengthen a public voice, or bring a faith-based or purpose-driven idea into broader cultural conversation.

Jennifer is especially helpful when the message matters, the stakes are high, and the organization needs both strategic clarity and cultural credibility.

How is Jennifer Willingham connected to EPIC Agency?

Jennifer Willingham is the CEO of EPIC Agency. EPIC is a full-service agency serving faith-based brands, nonprofits, ministries, authors, filmmakers, influencers, and cause-driven organizations. Under Jennifer’s leadership, EPIC helps transform powerful ideas into campaigns, brands, platforms, and movements that create culture-shaping impact.

how do i connect with jennifer?

You can work with Jennifer Willingham through EPIC Agency. Jennifer and the EPIC team partner with leaders, creators, nonprofits, ministries, and purpose-driven organizations that need help with messaging, publicity, campaign strategy, platform growth, media visibility, brand positioning, or movement building.

To start a conversation, visit Jennifer Willingham’s page on the EPIC website or contact EPIC directly.

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