01 · INDIVIDUALS
Share it personally.
Make it simple and compelling for everyday people to request smaller quantities and personally share the story of Jesus with friends, neighbors and family.
Case Study · Plus Nothing
From 50,000 to 224,151 in 3 weeks.
Ahead of Easter, Plus Nothing came to EPIC with an ambitious goal: distribute 50,000 copies of The Life and Teachings of Jesus of Nazareth. We built a coordinated campaign across web, email, social, video and paid media. The response became the largest campaign in the organization's history.
Campaign result
448% of goal
01 · The Challenge
One mission. Two very different ways to say yes.
Easter created a natural opportunity to put the story of Jesus directly into people's hands. But reaching 50,000 books required more than awareness. The campaign had to activate large-scale partners and everyday individuals at the same time.
Two Paths to Participation
Share a few. Or share a lot.
02 · CHURCHES + ORGANIZATIONS
Mobilize at scale.
Equip churches, ministries and organizations to request larger quantities and distribute books through congregations, events and communities.
Campaign Creative
Give the goal a reason to matter.
The campaign couldn't feel like a shipping target. Video helped connect the number to the reason behind it: putting the story of Jesus into homes, churches and communities across the country.
Built to Spread
From one ask to thousands of handoffs.
The creative system kept the product tangible and the mission human: books being shared, opened, carried and placed directly into people's hands.
03 · The Outcome
The goal didn't move. The response did.
What began as a 50,000-book Easter goal became Plus Nothing's largest and most successful campaign to date.
Books shipped
224,151
On their way into homes, churches and communities across the country.
448%
Of the original goal.
4.48×
The original distribution target.
Thousands of individual acts of distribution and large-scale partnerships combined to turn an ambitious Easter goal into a nationwide response.
Let's talk about yoursWhat Made It Work
The strategy from both sides of the table.
From EPIC
“
We started with a goal of 50,000 books and a simple question: how do we make it easy for people to say yes? We built one versatile campaign strategy that worked for individuals and large-scale partners alike. Three weeks later, 224,151 books were headed into communities across the country.
Jason Riley
Chief Strategy Officer
EPIC Agency
EPIC Agency
From Plus Nothing
“
I can't believe this incredible news! Thank you Lord and thank you to all of you for your hard work and dedication of this super successful campaign!
Josh Richardson
Founder, Plus Nothing
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