Case Study · Orange County Rescue Mission

7 days to launch. 72 hours to 3× the goal.

When COVID-19 created an urgent education need for more than 60 children, OCRM needed a campaign immediately. EPIC moved from strategy to launch in one week, then helped drive the campaign to five times its original fundraising goal.

See the results ↓

Campaign close

5× goal

OCRM digital campaigns

01 · The Challenge

An urgent need. No campaign. Seven days.

When the COVID-19 pandemic struck, Orange County Rescue Mission faced an unbudgeted need that threatened to leave more than 60 children without the tools necessary to continue their education.

02 · EPIC's Role

Strategy at sprint speed.

EPIC served as both strategist and sprint partner, moving from ideation to launch in just seven days. From visual identity and message design to full social rollout and performance tracking, we led every front of the campaign.

Partnered with OCRM to rapidly develop the campaign concept, tone and call to action.

Designed the creative system for social, web and digital storytelling.

Built a focused standalone landing page designed around one clear fundraising ask.

Managed a multi-day social media rollout using flexible content blocks and daily performance data.

Oversaw approvals, posting schedules, optimization and reporting throughout the campaign.

03 · The Outcome

The campaign didn't hit the goal. It blew past it.

Within 72 hours of launch, Orange County Rescue Mission had raised more than three times its original goal. By campaign close, the total had climbed past five times the goal, making it the organization's most successful digital fundraising campaign to date.

Campaign Result

The original fundraising goal

72 HOURS

From launch to 3× the goal

7 DAYS

From kickoff to launch

OCRM digital campaign to date

A seven-day sprint became a record-setting fundraising campaign.

Molly Erickson

Senior Vice President

What made it work

“

This campaign worked because it combined urgency with heart and moved fast. By focusing on a real, immediate need for kids in crisis, and pairing that with simple, powerful storytelling, EPIC helped OCRM cut through the noise and rally their community when it mattered most.

What our client had to say

“The team out-performs our expectations! They are professional, gracious and always stay two steps ahead of us.”

Kristi Nichols

Senior Marketing Manager, Orange County Rescue Mission

Ready when you are

They had seven days. What are you trying to solve?

Tell us what you're working on, what's stuck, or what's suddenly on fire. We'll take it from there.

7 days to launch. 72 hours to 3× the goal.

An urgent need. No campaign. Seven days.

Strategy at sprint speed.

The campaign didn't hit the goal. It blew past it.

They had seven days. What are you trying to solve?

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7 days to launch. 72 hours to 3× the goal.

An urgent need. No campaign. Seven days.

Strategy at sprint speed.

The campaign didn't hit the goal. It blew past it.

They had seven days. What are you trying to solve?

Let's talk.