Case Study · Dr. James Dobson Family Institute

30 days to rebuild. 4.6 billion in reach.

JDFI needed a faster, clearer digital foundation for a mobile-first audience. EPIC rebuilt its core website in 30 days, then helped coordinate content, social, PR and donor strategy that drove significant growth across reach, engagement and giving.

See the results ↓

Website rebuild

30 days

Donation revenue

+24%

01 · The Challenge

The message mattered. The digital foundation was getting in the way.

JDFI needed to expand its reach, improve donor engagement and strengthen Dr. Dobson's voice across a rapidly changing digital landscape. An outdated, overly complex website was limiting performance, mobile experience and conversion.

What Had to Change

Four pressure points. One digital reset.

Mobile first

More than 85 percent of users were accessing content on mobile devices.

Donor journey

The site needed a clearer path from content and traffic to long-term support and digital giving.

Audience growth

JDFI needed to reach new audiences without losing the supporters who already trusted the organization.

New platforms

Visibility needed to grow across channels including TikTok and YouTube.

04 · EPIC's Role

Rebuilt in 30 days. Built to keep growing.

EPIC led a complete digital transformation designed to strengthen JDFI's voice, improve the donor experience and create a foundation that could support campaign growth across web, social and media.

Rebuilt and relaunched JDFI's primary website with a streamlined, mobile-first structure.

Overhauled content strategy, site navigation and donation flows to support conversion.

Produced content for Facebook, YouTube and emerging platforms including TikTok.

Developed campaign messaging aligned with JDFI's voice across audience segments.

Built reporting and analytics to track growth, guide decisions and optimize future campaigns.

Worked closely with JDFI's internal team to move quickly and maintain long-term alignment.

05 · The Outcome

The foundation changed. The numbers followed.

Following the website relaunch and rollout of a coordinated digital strategy, JDFI saw substantial growth across traffic, engagement, visibility and giving.

Editorial Reach

4.6B

Through earned media coverage

290%

Growth in social engagement.

39M

People reached with content across platforms during the campaign window.

110%

Increase in new website visitors, with total users up more than 100 percent.

24%

Lift in donation revenue.

A 30-day rebuild became the foundation for growth across web, media, social and giving.

Jeff Roman

Co-Founder, EPIC

What made it work

“

We were not just refreshing a website. We were rebuilding the foundation for how JDFI shows up in the world. Every campaign, every message, and every donor experience needed a place to land that felt clear, mobile-friendly and mission-aligned. Once that structure was in place, we were able to scale fast and reach millions with confidence.

Ready when you are

They rebuilt in 30 days. What needs to move faster for you?

Tell us what you're working on, what's stuck or what's suddenly on fire. We'll take it from there.