Case Study · Allie Beth Stuckey

1.79 billion impressions.

EPIC partnered with Allie Beth Stuckey to launch her New York Times bestselling book Toxic Empathy and her major live event, Share the Arrows, with one integrated campaign spanning publicity, digital, paid media, web and audience mobilization.

See the results ↓

Total media impressions 1.79B

Event ad campaign 941% ROI

01 · The Challenge

One book. One live event. A lot of moving parts.

Toxic Empathy was launching into a crowded cultural and political landscape at the same time Allie Beth was building Share the Arrows, a first-of-its-kind major live event. Both needed attention. Both needed measurable results. And both needed to feel like one coherent campaign.

What Had to Line Up

The Book

Build national awareness and momentum around Toxic Empathy in a crowded release environment.

The Event

Create demand for Share the Arrows while turning paid media into measurable ticket revenue.

The Partners

Coordinate Sentinel, Blaze Media, assistants, outlets and internal stakeholders around one plan.

The Audience

Engage Allie Beth's existing following while expanding her reach and authority nationally.

04 · EPIC's Role

One campaign. Every channel pulling together.

EPIC served as the central hub for strategy, creative and execution, connecting publicity, digital marketing, paid media, web, social and partner coordination into one integrated launch.

Built the cross-platform marketing roadmap for the book and event.

Designed and executed 100+ promotional assets for social media.

Built and hosted ToxicEmpathy.com as the campaign hub.

Managed a 185-person launch team to expand organic reach.

Ran paid media across Google, Meta and streaming platforms.

Secured national TV, print, digital, radio and podcast coverage.

Coordinated with Blaze Media for data capture and content delivery.

Campaign in the Wild

A launch built to travel.

Press coverage, paid campaigns, social content, launch-team activation, a dedicated campaign website and a live event all carried the same message into different corners of the audience.

06 · The Outcome

The audience showed up.

Strategic positioning, creative execution and targeted media outreach produced national awareness, meaningful engagement and measurable revenue, while strengthening Allie Beth's position as a leading voice in faith and culture.

Total media impressions

1.79B

National reach across television, print, digital, radio and podcasts.

941%

ROI from the Share the Arrows advertising campaign.

12.9%

Online conversion rate, producing 532 event-ticket sales online.

16.5M

Advertising Value Equivalency generated by the publicity campaign.

NYT

Toxic Empathy became a New York Times bestseller.

One integrated campaign helped turn a book launch and a live event into national attention with measurable returns.

Katie Bell

Senior Vice President, Publicity · EPIC Agency

What made it work

“

Our goal for this campaign was to create a perfect storm of media coverage for nine months, engaging her existing audience and adding to that around her book launch and event. We successfully secured key interviews with a wide range of media, as well as continued to brand Allie Beth as an expert resource in her field.

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