Case Study
Sound of Freedom
CLIENT
Angel Studios
SCOPE OF WORK
PR Leadership
Talent Management
Messaging Strategy
TIMELINE
6+ months of engagement
across pre-release, theatrical run
and post-release visibility
From Shelved Project to Box Office Breakthrough
After years of being shelved, facing media resistance and entering a crowded release window over the Fourth of July, Sound of Freedom needed a campaign that could break through in a big way. EPIC helped set that stage: developing the messaging, aligning talent logistics, managing risk, and securing press across secular, faith-based and conservative outlets. The result was triumph, one of the most successful indie films ever.
01
The Challenge
When the team behind Sound of Freedom approached us, the situation was delicate:
- The film had been sitting on a shelf for years, with no press momentum and little public awareness.
- Its core issue — child trafficking — was difficult and often politicized.
- Some media outlets were skeptical or outright resistant due to the cast or topic.
- It was releasing over Fourth of July weekend, up against massive studio films.
- There was no traditional mega studio PR machine, and very few in media were paying attention.
02
EPIC's Role
We stepped in to help lead the campaign, working alongside other agency partners and the studio team to make sure the film and its message broke through with integrity.
Here’s what we handled:
- Oversaw PR team coordination, ensuring everyone was aligned, strategic and unified in message and tone.
- Created the core messaging that helped keep the film’s purpose front and center
- Managed all talent logistics: media prep, travel, schedules, red carpets, interviews — every detail was covered
- Pitched and secured top-tier media coverage across mainstream, conservative and faith-based outlets.
- Handled reputation risks and media challenges with clarity and calm when things got heated.
03
The Outcome
The campaign didn’t simply drive awareness, it ignited cultural conversation and delivered box‑office success that defied expectations. Press coverage exploded, the film secured the top spot at the box office, and global revenue numbers placed it among the highest performers in its category.
pieces of press coverage, from NBC and Newsweek to People, Fox News and The Daily Wire
at the box office on July 4th, beating out
major studio releases
in global box office, making it one of the most successful indie films ever
What made it work
“We didn’t just run PR — we led with conviction, managed the chaos, and protected the message and served both the studio and the talent with excellence. We managed multiple constituencies with grace, even in the face of major external pressure.
This was more than a movie release. It was a mission and we were honored to help carry it.”
