Case Study
Orange County Rescue Mission
Client
Orange County Rescue Mission
Scope of work
Ideation, planning, design & execution of a digital fundraising campaign.
Creating a standalone campaign landing page.
Social media campaign: content calendar, visuals, flexible posting strategy.
Ongoing management of campaign execution & design oversight.
Timeline
Project kickoff → campaign launch: 7 days
Within 72 hours after launch: exceeded initial fundraising goal (3× goal)
From Urgent Need to Historic Success: How OCRM’s Digital Campaign Raised 5× Its Goal in Just 72 Hours
When COVID‑19 struck, Orange County Rescue Mission needed a fast, creative solution to support 60+ children’s digital education. EPIC stepped in with strategy, design, development and rapid execution.
Our collaborative efforts resulted in the organization’s most successful digital campaign ever.
The Challenge
When the COVID-19 pandemic struck, Orange County Rescue Mission faced an urgent, unbudgeted need that threatened to leave over 60 children without the tools necessary to continue their education. With no campaign in place, limited time, and a distracted donor base, OCRM had to act fast and smart.
- The COVID‑19 pandemic created an unexpected, non‑budgeted need for digital education services for 60+ children at OCRM.
- There was no existing campaign plan, landing page or visuals ready for rapid fundraising.
- Time was extremely limited; they needed results fast, while engaging both existing and new donors under difficult and noisy pandemic conditions.
EPIC's Role
EPIC served as both strategist and sprint partner, moving from ideation to launch in just seven days. From visual identity and message design to full social rollout and performance tracking, EPIC led the charge on every front of the campaign.
- Partnered with OCRM to rapidly develop the campaign concept, tone and call to action.
- Designed all creative assets, including graphics for social, web, and digital storytelling.
- Built a focused, standalone campaign landing page for donations.
- Managed a multi-day social media rollout using flexible content blocks and daily metrics.
- Oversaw approvals, posting schedules and performance reporting throughout the campaign.
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The Outcome
The campaign didn’t just meet expectations, it shattered them. In just 72 hours, Orange County Rescue Mission had raised more than three times their original goal. By the campaign’s close, they had exceeded that number fivefold, making it the most successful digital fundraising effort in the organization’s history.
From ideation, to launch, to goal completion
What made it work
“This campaign worked because it combined urgency with heart and moved fast. By focusing on a real, immediate need for kids in crisis, and pairing that with simple, powerful storytelling, EPIC helped OCRM cut through the noise and rally their community when it mattered most.”
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