Case Study
Dr. James Dobson Family Institute
CLIENT
Dr James Dobson Family Institue (JDFI)
SCOPE OF WORK
Rebuild and relaunch JDFI’s core website in under 30 days
Multi-channel content creation and campaign amplification
Strategic PR and earned media exposure
Paid and organic social media management
Website growth strategy and donor funnel optimization
Cross-platform analytics and performance reporting
TIMELINE
January – August 2025
How JDFI Sparked Double-Digit Growth and Reached Over 4 Billion Through Media and Digital Channels
In the middle of a complex and shifting cultural landscape, the Dr. James Dobson Family Institute reaffirmed its commitment to reach families with truth and hope. With EPIC’s support, JDFI launched a comprehensive digital transformation that included a full website rebuild completed in just 30 days.
The result was a high-impact campaign across mobile, web and media platforms that drove significant growth. Traffic surged, engagement skyrocketed and giving increased substantially. The effort produced more than 4.6 billion in editorial reach, 39 million content impressions and a 24 percent lift in donation revenue.
01
The Challenge
JDFI faced a rapidly shifting cultural and digital landscape. They needed to expand their reach across mobile-first platforms, boost donor engagement and strengthen the visibility of Dr. Dobson’s voice in conversations that matter. At the core of this challenge was a website that had grown outdated and overly complex, limiting both performance and conversion. To move forward, they needed a complete digital overhaul, one that could elevate site experience, grow their audience and turn traffic into long-term support.
- The existing website was outdated and structurally complex, creating friction for both new and returning visitors
- Navigate cultural topics like gender, life and family with clarity and grace
- Reach new audiences without losing long-time supporters
- Optimize mobile performance, where more than 85 percent of users access content
- Improve donor retention and digital giving performance
- Strengthen presence on emerging platforms including TikTok and YouTube
02
EPIC's Role
EPIC partnered with JDFI to lead a complete digital transformation that would strengthen the organization’s voice, improve its donor experience and expand its reach across platforms. At the heart of this effort was a full website rebuild, completed in just 30 days, which laid the foundation for all other campaign work to succeed. EPIC also supported campaign strategy, creative execution, social content, paid media, and ongoing analytics to optimize results and build momentum.
- Rebuilt and relaunched JDFI’s primary website with a streamlined structure and mobile-first design
- Overhauled content strategy, site navigation and donation flows to support higher conversion rates
- Produced high-performing content for Facebook, YouTube and emerging platforms like TikTok
- Developed campaign messaging that aligned with JDFI’s voice and resonated across audience segments
- Provided in-depth reporting to track growth, guide decisions and optimize future campaigns
- Collaborated closely with internal teams to ensure fast execution and long-term alignment
03
The Outcome
Following the website relaunch and the rollout of a coordinated digital strategy, JDFI experienced substantial growth across every key performance metric. The improved site experience and clear donor journey helped convert traffic into action, while targeted content and platform expansion dramatically increased visibility and engagement.
What made it work
“We were not just refreshing a website. We were rebuilding the foundation for how JDFI shows up in the world. Every campaign, every message, and every donor experience needed a place to land that felt clear, mobile-friendly and mission-aligned. Once that structure was in place, we were able to scale fast and reach millions with confidence.”
