Case Study
Allie Beth Stuckey
Client
Allie Beth Stuckey
Scope of work
Press materials and media pitching
Digital marketing strategy
Ad campaigns
Website design, development and hosting
Social media content and promotional assets
Launch team creation and management
Timeline
April 2024 – December 2024
Elevating a National Voice Through a Multi-Channel Book & Event Launch
EPIC partnered with Allie Beth Stuckey to launch her New York Times bestselling book Toxic Empathy and her major live event, Share the Arrows. Through a combination of media strategy, digital marketing, and event promotion, we drove awareness, sales and impact on a national scale. Our efforts positioned Allie as a leading voice in faith and culture while producing a measurable return on investment.
The Challenge
When Allie Beth and her team approached us, the opportunities were ripe with possibility:
- Launching a new book (Toxic Empathy) into a crowded cultural and political landscape.
- Building excitement for a first-of-its-kind, major live event (Share the Arrows).
- Coordinating efforts across multiple partners (Sentinel, Blaze Media, assistants and outlets).
- Driving measurable revenue and ROI while elevating Allie Beth’s brand visibility nationwide.
EPIC's Role
EPIC served as the central hub for strategy, creative and execution, ensuring every piece of the campaign worked seamlessly together. From digital assets and website development to ad management and media outreach, our team delivered a fully integrated approach that maximized reach and engagement. By uniting partners, platforms and audiences, we positioned Allie Beth’s message for national impact.
- Developed a comprehensive cross-platform marketing roadmap.
- Designed and executed 100+ promotional assets for social media.
- Built and hosted ToxicEmpathy.com as a campaign hub.
- Managed a 185-person launch team to amplify organic reach.
- Executed a cost-efficient paid media strategy across Google, Meta and streaming platforms.
- Coordinated with Blaze Media for seamless data capture and content delivery.
- Secured extensive national media coverage (TV, print, digital, radio and podcasts).
03
The Outcome
Through strategic positioning, creative execution, and targeted media outreach, EPIC drove national awareness, record-breaking engagement and strong sales results. Allie Beth’s brand influence expanded significantly, with her voice featured across top-tier media outlets and her event achieving nearly 10x ROI on ad spend.
Total Media Impressions
Advertising Value Equivalency (AVE)
Online Conversion Rate (532 event tickets sold online).
What made it work
“Our goal for this campaign was to create a perfect storm of media coverage for nine months, engaging her existing audience and add to that around her book launch and event. We successfully secured key interviews with a wide range of media, as well as continued to brand Allie Beth as an expert resource in her field.”
