Case Study · Zonderkidz + Savannah Guthrie

A billion impressions.

When Savannah Guthrie released Mostly What God Does Is Love You, Zonderkidz and NBC partnered with EPIC to lead a national publicity campaign across television, podcasts, print and digital media.

See the results ↓

Mostly What God Does Is Love You by Savannah Guthrie

Campaign result NYT Best Seller

Total impressions 1B+

01 · The Challenge

Take a deeply personal message into the national spotlight.

Launching a faith-forward children's book in mainstream media created a rare mix of opportunity and risk. The campaign needed Savannah's national profile to open doors without allowing the scale of the moment to overwhelm the heart of the book.

What Had to Line Up

Message

Elevate a spiritual, message-driven book across both secular and faith-based media.

Alignment

Keep Zonderkidz, NBC and Savannah's personal brand moving in the same direction.

Access

Use a limited talent schedule to prioritize the highest-impact appearances.

Timing

Break through a crowded winter and spring release window.

04 · EPIC's Role

The message stayed personal. The campaign went national.

EPIC operated as the bridge between author, publisher and national networks, shaping outreach, coordinating the moving pieces and protecting the book's heart at every touchpoint.

Created and distributed approved press materials.

Crafted and released the national book-tour announcement.

Pitched television, print, online and podcast media.

Booked interviews and coordinated talent logistics.

Aligned messaging across publicity, social and broadcast.

Supported NBC-booked opportunities to maintain consistency and synergy.

Campaign in the Wild

A message built to travel.

From national television to podcast studios and digital media, the campaign created space for meaningful conversations without losing the intimacy that made the book resonate in the first place.

Savannah Guthrie book publicity campaign

Mostly What God Does Is Love You media coverage

06 · The Outcome

The message traveled. And then some.

The campaign reached audiences across national media and social platforms, turning a personal book release into a cultural-scale publicity moment.

Total impressions

1B+

Across national media, digital coverage and campaign activity.

265M+

Social media reach generated during the campaign.

New York Times

Mostly What God Does Is Love You landed on the New York Times Best Seller list.

A faith-forward children's book became a national media story without losing the message that made it matter.

Katie Bell

Senior Vice President, Publicity

What made it work

“

From day one, we knew this book wasn't just a release, it was a message. Our job was to make sure Savannah's heart and the book's message stayed front and center, whether it was the TODAY Show or a podcast studio. What made this campaign special was how deeply personal it felt, even at a national scale.

Ready when you are

Your message deserves more than a press release and a prayer.

Tell us what you're launching, who needs to hear it and what success needs to look like. We'll take it from there.