Case Study
Zonderkidz, Savannah Guthrie
CLIENT
Zonderkidz, Savannah Guthrie
SCOPE OF WORK
Develop and distribute press materials
Announce book tour via press release
Pitch approved media list across TV, print, online and podcasts
Schedule and manage interviews
Provide strategic PR leadership and coordination with NBC, Zonderkidz and Savannah’s team
TIMELINE
Q4 2024 with ramp-up into Q1 2025
Savannah Guthrie’s NYT Best-Selling Book Garners 1 Billion+ Impressions
When Savannah Guthrie released her children’s book Mostly What God Does Is Love You, Zonderkidz and NBC partnered with EPIC to lead an integrated publicity campaign that spanned national television, top-tier podcasts and major digital outlets.
The result: Mostly What God Does Is Love You landed on the New York Times Best Seller list, generated more than a billion impressions and brought its heartwarming message of God’s love to millions of families across the country.
01
The Challenge
Launching a faith-forward children’s book in the mainstream spotlight comes with a unique mix of opportunity and risk. The campaign needed to balance Savannah’s national profile with the deeply personal message of the book, all while navigating complex scheduling, coordinating with NBC’s media machine, and securing the right press across both faith and general audiences.
- Elevate a spiritual, message-driven children’s book in secular and faith-based media
- Ensure alignment between Zonderkidz, NBC and Savannah’s personal brand
- Leverage Savannah’s limited schedule to maximize high-impact appearances
- Gain traction during a crowded winter/spring release window
- Create space for meaningful conversations in high-profile placements
02
EPIC's Role
EPIC operated as the bridge between author, publisher and national networks — helping shape the message, guide outreach and secure opportunities that honored the book’s heart while reaching the largest possible audience.
- Created and distributed all approved press materials
- Crafted and released the book tour announcement
- Pitched media across TV, print, online and podcast verticals
- Booked interviews and coordinated talent logistics
- Aligned messaging across PR, social and broadcast
- Supported NBC-booked opportunities to ensure consistency and synergy
03
The Outcome
This campaign delivered on every level, and then some. From national TV to podcast studios, Savannah’s story reached millions across platforms and sparked widespread engagement in both media and social channels.
landed on the New York Times Best Seller list
What made it work
“From day one, we knew this book wasn’t just a release, it was a message. Our job was to make sure Savannah’s heart and the book’s message stayed front and center, whether it was the TODAY Show or a podcast studio. What made this campaign special was how deeply personal it felt, even at a national scale.
Coordinating across NBC, Zonderkidz and Savannah’s team took tight alignment, but the result was worth it: a New York Times best-seller that reminded millions that mostly, what God does is love them.”
