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Case Study · African Children's Choir

Three countries. 300+ students. 145% of goal.

As schools reopened after COVID-19, hundreds of children in Uganda still needed education, food and essential care. EPIC built one fundraising campaign to connect donors across the U.S., Canada and UK. It exceeded its original goal by nearly 50 percent.

African Children's Choir
Campaign result
145% of goal
Donor regions
3 countries
01 · The Challenge

Three donor audiences. No room for a generic campaign.

While students across the world resumed in-person classes, many in Uganda were still waiting. Some children in Music for Life's programs had not been in a classroom since March 2020. The organization needed to fund remote learning, food and essential care while reconnecting with donors after a long pandemic season.

02 · EPIC's Role

Built to cross borders.

EPIC led the strategy, creative development and cross-platform rollout, working with Music for Life's global teams to build content that was clear, visually compelling and sensitive to each region's audience.

01
Crafted campaign messaging rooted in impact and clarity.
02
Designed the campaign creative system and developed a dedicated landing page.
03
Produced coordinated email and social media content across platforms.
04
Adapted messaging for major donors and international giving.
05
Partnered with teams in the U.S., Canada and UK to keep the campaign aligned across regions.
03 · The Outcome

The goal was ambitious. The response was bigger.

The campaign reached approximately 145% of its original fundraising goal. That allowed Music for Life to fully meet the immediate educational needs in Uganda and direct additional funds toward long-term program development across Africa.

Campaign Result
145%
Of the original fundraising goal
300+
Students supported.
3
Donor Regions
4
Core Channels

One coordinated campaign connected donors across borders and pushed the result well beyond the goal.

Let's talk about yours
Campaign in market

One story, adapted for the people hearing it.

The campaign carried one clear need across multiple channels and donor regions, with messaging adapted for international audiences and major donors.

African Children's Choir campaign impact
African Children's Choir campaign impact
African Children's Choir campaign impact
African Children's Choir campaign impact
Molly Erickson
Molly Erickson
Senior Vice President
What made it work
“
We weren't just raising money, we were helping students who hadn't been inside a classroom in years. Every part of this campaign needed to connect across borders and across hearts. It worked because the story was clear, the need was real and donors showed up to make a difference.
Julia Barnett-Tracy
What our client had to say
“We are incredibly thankful to EPIC for creating the best back-to-school campaign we have ever had! The EPIC team continues to find ways to connect with both direct mail and online donors, keeping us top of mind with established relationships and generating new growth for our nonprofit.”
Julia Barnett-Tracy
Chief Creative Officer at The African Children's Choir
Ready when you are

One campaign had to work across three countries. What are you trying to solve?

Tell us what you're working on, what's stuck or what's suddenly on fire. We'll take it from there.

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