The North American Mission Board connected us with the Southern Baptist Convention to launch a brand new, social-fueled initiative called Who’s Your One. The purpose of the project was to mobilize every Southern Baptist to identify one person in his or her relational network to pray for and share the gospel with in 2019. EPIC’s role in the effort was to ideate, plan, design, execute and manage the entirety of the social media campaign spread across Facebook, Twitter and Instagram.

The EPIC team, led by Co-Founder and President Jeff Roman, worked alongside the NAMB team to brainstorm and strategize around key messaging points and opportunities to formulate engaging and shareable social media content. Our creative team got to work on conceptual design and branding elements, while other members of our social media team began laying the groundwork for an ongoing, impactful and flexible social media calendar.

The EPIC team took charge of the project, laid the foundational groundwork, collaborated on content approvals and rolled out all aspects of the campaign. Our team handled 100% of the design, both conceptually and visually, and managed the ongoing execution of the approved social media calendar. By the end of 2019, the campaign generated 8.3M impressions across social media, while also driving 26K launch kit requests and growing 42.1K social media followers.

Drove requests for more than 26K launch kits.

Generated 8.3M impressions across social media.