When message, mission, and movement align.
Jennifer Willingham is a cultural strategist, movement builder, Co-Founder and Chief Growth Officer of EPIC — the leading full-service agency for faith-based brands and cause-driven campaigns.
With three decades of experience in publishing, publicity, and cultural influence, she has helped shape the public perception of bestselling authors, A-list entertainers, Grammy-winning artists, Fortune 500 brands, global nonprofits, and national causes. Her message-first approach helps leaders clarify what they stand for — and communicate it in ways that move people to action.
Before founding EPIC, Jennifer served as Vice President and Associate Publisher at Simon & Schuster, where she helped guide books and stories into the global spotlight. Today, she leads a coast-to-coast team that partners with visionaries to launch movements with authenticity, influence, and cultural resonance.
The signature problem Jennifer solves across client types is invisibility, pulling in neuroscience-based marketing and proprietary messaging techniques.
The heartbeat of Jennifer’s work is simple: When message, mission, and movement align — culture shifts. She lives near Nashville with her husband and three daughters and a plethora of pets.
The things behind the work.
Built to move people.
From cultural positioning to launch strategy, Jennifer helps leaders and organizations turn meaningful ideas into lasting impact.
Movement Strategy & Cultural Positioning
Helping leaders and organizations define their place and purpose in the cultural landscape — and articulate a message that resonates.
Go-to-Market Campaigns
Developing integrated campaigns that take ideas to market through storytelling, partnerships, earned media, and audience alignment.
Publicity & Media Relations
Bringing stories to platforms that matter — from national outlets to grassroots communities — with integrity and traction.
Author, Artist & Influencer Launch Strategy
Guiding creators through the full launch arc: message, platform, audience growth, and sustained engagement.
Organizational Leadership & Advocacy
Providing seasoned executive insight to founders, communicators, ministry leaders, and brand directors navigating growth or transition.
Movement-Based Brand Building
Crafting brands not as logos or taglines — but as living, breathing cultural forces rooted in story, identity, and mission.
Clarify.Align.Amplify.
Clarify the Message
Uncover the core belief, purpose, and narrative that everything will be built on.
Align the Strategy
Establish the brand, voice, audiences, channels, and launch architecture.
Amplify the Movement
Mobilize the right platforms, voices, partnerships, and momentum to expand impact.
Let's talk.
Bring your message, your mission, and your next big idea. Let’s explore what’s possible together.
Book a Consult