With the sudden onset of the COVID-19 pandemic, Orange County Rescue Mission found themselves with a non-budgeted need to provide enhanced digital education services to more than 60 children who live at the mission. They needed a fast, creative solution to raise money for this cause, and called on EPIC to ideate, plan, design and execute a digital campaign to raise funds for this unexpected cause.

The EPIC team worked alongside the OCRM team to brainstorm and strategize a multi-platform campaign that would engage both current and new donors alike. Our creative team got to work on conceptual design elements and created a new, standalone landing page for the campaign. Other members of our social media team began laying the groundwork for an impactful and flexible social media calendar.

The EPIC team took charge of the project, laid the foundational groundwork, collaborated on content approvals and rolled out all aspects of the campaign. Our team handled 100% of the design, both conceptually and visually, managed the ongoing execution of the approved social media calendar and launched a fresh campaign landing page. Within 72 hours, the campaign generated more than 3x the initial fundraising goal and became Orange County Rescue Mission’s most successful digital campaign to date.

EPIC launched the entire campaign from initial call to LIVE in just 7 days.

It took just 72 hours to reach a 3-week target for total dollars donated.

The campaign raised 5X the goal, making it the #1 digital campaign in their history.