Shaping ideas that move people — and movements that shape culture.
30+ Years of Experience
125+ New York Times Bestsellers
Building Movements that Last
Meet Jennifer
Jennifer Willingham is a cultural strategist, movement builder, and CEO of EPIC — the leading full-service agency for faith-based brands and cause-driven campaigns.
With three decades of experience in publishing, publicity, and cultural influence, she has helped shape the public perception of bestselling authors, A-list entertainers, Grammy-winning artists, Fortune 500 brands, global nonprofits, and national causes. Her message-first approach helps leaders clarify what they stand for — and communicate it in ways that move people to action.
Before founding EPIC, Jennifer served as Vice President and Associate Publisher at Simon & Schuster, where she helped guide books and stories into the global spotlight. Today, she leads a coast-to-coast team that partners with visionaries to launch movements with authenticity, influence, and cultural resonance.
The signature problem Jennifer solves across client types is invisibility, pulling in neuroscience-based marketing and proprietary messaging techniques.
The heartbeat of Jennifer’s work is simple: When message, mission, and movement align — culture shifts. She lives near Nashville with her husband and three daughters and a plethora of pets.
Services
01 / Message Development & Narrative Strategy
02 / Brand Positioning & Identity Alignment
03 / Publicity & Media Strategy
04 / Campaign Development & Launch Strategy
05 / Thought Leadership & Platform Growth
06 / Keynotes on leadership, strategy, and the science of discoverability
WHAT CLIENTS CAN COUNT ON
Deep Cultural Intuition • Strategic Clarity • World-class Ideation • A Builder’s Mindset • People-first Partnership
Specialties
Movement
Strategy & Cultural
Positioning
Helping leaders and organizations define their place and purpose in the cultural landscape — and articulate a message that resonates.
02
Go-to-
Market
Campaigns
Developing integrated campaigns that take ideas to market through storytelling, partnerships, earned media, and audience alignment.
03
Publicity
& Media
Relations
Bringing stories to platforms that matter — from national outlets to grassroots communities — with integrity and traction.
04
Author, Artist & Influencer Launch Strategy
05
Organizational Leadership & Advocacy
Providing seasoned executive insight to founders, communicators, ministry leaders, and brand directors navigating growth or transition.
06
Movement-Based Brand Building
Crafting brands not as logos or taglines — but as living, breathing cultural forces rooted in story, identity, and mission.
Clarify → Align → amplify
How Jennifer Works
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Clarify the MessageUncover the core belief, purpose, and narrative that everything will be built on.
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Align the StrategyEstablish the brand, voice, audiences, channels, and launch architecture.
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Amplify the MovementMobilize the right platforms, voices, partnerships, and momentum to expand impact.