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Jennifer Willingham​

Cultural strategist & movement maker

Shaping ideas that move people — and movements that shape culture.

Trusted by leaders, creators, and change-makers across entertainment, publishing, and faith-based spaces.

30+ Years of Experience

Deep experience guiding stories into the world with care and clarity

125+ New York Times Bestsellers

Proven track record guiding creators and brands to mainstream success

Building Movements that Last

Movements elevated to influence public awareness, conversation & culture

Meet Jennifer

Jennifer Willingham is a cultural strategist, movement builder, and CEO of EPIC — the leading full-service agency for faith-based brands and cause-driven campaigns.

With three decades of experience in publishing, publicity, and cultural influence, she has helped shape the public perception of bestselling authors, A-list entertainers, Grammy-winning artists, Fortune 500 brands, global nonprofits, and national causes. Her message-first approach helps leaders clarify what they stand for — and communicate it in ways that move people to action.

Before founding EPIC, Jennifer served as Vice President and Associate Publisher at Simon & Schuster, where she helped guide books and stories into the global spotlight. Today, she leads a coast-to-coast team that partners with visionaries to launch movements with authenticity, influence, and cultural resonance.

The signature problem Jennifer solves across client types is invisibility, pulling in neuroscience-based marketing and proprietary messaging techniques. 

The heartbeat of Jennifer’s work is simple: When message, mission, and movement align — culture shifts. She lives near Nashville with her husband and three daughters and a plethora of pets. 

Services

01 / Message Development & Narrative Strategy
02 / Brand Positioning & Identity Alignment
03 / Publicity & Media Strategy
04 / Campaign Development & Launch Strategy
05 / Thought Leadership & Platform Growth
06 / Keynotes on leadership, strategy, and the science of discoverability

WHAT CLIENTS CAN COUNT ON

Deep Cultural Intuition • Strategic Clarity • World-class Ideation • A Builder’s Mindset • People-first Partnership

Specialties

01

Movement
Strategy & Cultural
Positioning

Helping leaders and organizations define their place and purpose in the cultural landscape — and articulate a message that resonates.

02

Go-to-
Market
Campaigns

Developing integrated campaigns that take ideas to market through storytelling, partnerships, earned media, and audience alignment.

03

Publicity
& Media
Relations

Bringing stories to platforms that matter — from national outlets to grassroots communities — with integrity and traction.

04

Author, Artist & Influencer Launch Strategy

Guiding creators through the full launch arc: message, platform, audience growth, and sustained engagement.

05

Organizational Leadership & Advocacy

Providing seasoned executive insight to founders, communicators, ministry leaders, and brand directors navigating growth or transition.

06

Movement-Based Brand Building

Crafting brands not as logos or taglines — but as living, breathing cultural forces rooted in story, identity, and mission.

Clarify → Align → amplify

How Jennifer Works

  • Clarify
    Clarify the Message
    Uncover the core belief, purpose, and narrative that everything will be built on.
  • Align
    Align the Strategy
    Establish the brand, voice, audiences, channels, and launch architecture.
  • Amplify
    Amplify the Movement
    Mobilize the right platforms, voices, partnerships, and momentum to expand impact.

ready to shape something that matters?

Let's talk!